A web start-up wants test drives to have something in common with pizza, groceries, flowers, singing telegrams and packages from Amazon: home delivery. With this better-mousetrap sales approach, Tred.com takes direct aim at eliminating three primary consumer pain points: high-pressure sales tactics, price haggling and all-day, dealer-to-dealer slogs, ordeals that have long made car buying as appealing as a forced march. It also reflects a wider trend of both automakers and entrepreneurs continuing to reimagine the traditional car-buying experience.
Source: BBC Auto
