SPEAKING OF BRANDS TO BEAT…

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Infiniti President Johan de Nysschen has revealed his desire to launch a new performance sub-brand.Set to tackle BMW M and Mercedes AMG, the sub-brand will consist of “high-end performance cars that take no prisoners.” Johan de Nysschen went on to say not every single model will necessary get a performance variant but he sees the “need” for a legitimate performance brand. Infiniti Americas Vice President Michael Bartsch added “IPL [Infiniti Performance Line] is there, but it’s by no means a fait accompli (an accomplished fact) that it will be the nomenclature for the [new] performance brand for Infiniti. The decision is completely open.”

Source: World Car Fans

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