The number 13 proved to be a luck number for Hyundai Asia Resources, the official distributor of Hyundai vehicles in the Philippines, as it kicked off 2014 with a 13% growth year-on-year. Sales last month hit a total of 2,243 units, up from the 1,992 units sold in the same period last year.
The Passenger cars (PC) segment recorded an outstanding 17% growth in sales, soaring to a total of 1,447 units last month against the 1,236 units sold in January 2013. The PC segment’s kick-start was headed by the resilient segment leader Eon, which grew by a remarkable 232% year-on-year.
Sales in the Light Commercial Vehicle (LCV) segment experienced a 5% surge to total 796 units from the 756 units sold in January 2013. The rebound of the LCV front was propelled by the positive gains and timely arrival of Hyundai’s forefront models; Grand Starex, Santa Fe and H-100.
Sales and Economic Outlook
Proving its strong macro fundamentals, the series of natural calamities did not hinder the economy to grow by 7.2% in 2013. The country’s rising macro story continues to be solidified by buoyant investment activities, growing business landscape and robust domestic demand. The economy’s prevalent strength is expected to carry on in 2014 supported by an anticipated construction boom, sustained influx of remittances and resilient household spending. With the economy’s strong and positive outlook, the automotive industry is seen to cruise another stellar year in 2014 as brisk consumer demand and favourable financing terms will push sales to new record-highs.
According to HARI President and CEO Ma. Fe Perez-Agudo, “2014 presents a new opportunity for Hyundai to grow fonder into the hearts of Filipinos. A combination of more steady supply and the introduction of Hyundai’s newest global models bode well for a stellar year for the brand.”
Will the brand have the same luck in February? We’ll find out soon.
