Hyundai Asia Resources, Inc. (HARI) shares with us the news that its parent company Hyundai Motor has won Red Dot Design Awards for the all-new Genesis and the new generation i10. This affirms the success of Hyundai Motor’s “Fluidic Sculpture 2.0” design philosophy, a trend that’s visibly unique in its recent models.
Here’s the complete news release:
Hyundai Motor Receives Red Dot Design Awards for Two Models
- All-New Genesis and New Generation i10 awarded Product Design honors
- Recognition of Hyundai Motor’s design philosophy ‘Fluidic Sculpture 2.0’
- Latest awards for newest models of the Hyundai line-up
March 27, 2014
Hyundai Motor received two Red Dot Product Design Awards for its recently-launched All-New Genesis and New Generation i10 in the Vehicles category. The internationally acclaimed Red Dot Awards recognize aesthetic form, innovation and ground-breaking ideas. The two Hyundai winners were chosen from an entry list of 4,815 products from 53 countries.
Byung Seob Lee, Senior Vice President at Hyundai Design Center, commented: “The Red Dot award is widely recognized as one of the world’s most prestigious design awards and to receive two is a real honor. Distinctive design is helping us attract new customers and develop strong connections with them. It is also the ultimate expression of what Hyundai offers — cars that are both good to drive and to look at. The All-New Genesis & Next Generation i10 introduce ‘Fluidic Sculpture 2.0’, Hyundai Motor’s evolved design philosophy, which will be featured in all future Hyundai models.”
This year’s influential Red Dot jury consisted of 37 experts from 24 countries, all independent qualified designers, university professors or journalists — and this year included design star Jimmy Choo for the first time. The selection of the Hyundai All-New Genesis and New Generation i10 marks the first Red Dot Design Award win for a production Hyundai model.
Hyundai New Generation i10 features sleek and substantial lines which emphasize its naturally-athletic stance while All-New Genesis is defined by elegant proportions and clean lines that reflect its natural poise and superior driving dynamics.
The Hyundai All-New Genesis and New Generation i10 will be celebrated at the traditional Red Dot Gala and subsequent Designers’ Night. A winners’ exhibition will present both cars to a wide audience from July 8 to Aug. 3, 2014, before they enter the museum’s permanent exhibition.
Design is now one of the key reasons customers choose Hyundai cars. The Red Dot honor follows an iF Product Design Award 2014 for All-New Genesis. A range of awards have also been given to New Generation i10 since the car’s launch in late 2013, underscoring the car’s wide range of abilities and delivery of value beyond expectations.
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About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor – which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. – sold 4,7 million vehicles globally in 2013. Hyundai Motor, which employs over 90.000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.Further information about Hyundai Motor and its products is available at www.hyundai.com.
About Hyundai Motor Europe
In 2013, Hyundai Motor Europe achieved registrations of 422.930 units, taking a new-car market share of 3,4%. Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe to meet the needs of European customers. And 90% are built at its two local factories in the Czech Republic and Turkey, which have a combined annual capacity of 500.000 units. Hyundai sells cars in 30 European countries across 2.500 outlets.
Hyundai offers its unique, Europe-only, Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at www.hyundai.com/eu. Follow Hyundai Motor Europe on Twitter @HyundaiEurope.