Since he was appointed as the managing director of Ford Group Philippines last September 2024, Pedro Simoes already had huge shoes to fill in his newfound position, given that his main responsibility is to amp up the growth of Ford in the country. It may seem like an intimidating road ahead, but the way things are going, he seems to be handling the role pretty well.
And actions always speak louder than words.
Case in point, Mr. Simoes had a couple of huge announcements, even before 2025 rolled in. In a media gathering last December, he mentioned some vital things that enthusiasts can expect from the car brand this year.
Ford Kicks Off Electrification Journey in 2025
It was announced that Ford Philippines will kick off its electrification journey in 2025 with new vehicles that will boost its product portfolio and cater to the growing demand for electric vehicles (EVs) in the country. After taking the time to research, plan and work with Ford teams around the world, Ford Philippines is launching a suite of EVs next year backed by Ford Motor Company’s global expertise in EVs. More details on this front will be available later.
Ford Dealer Showrooms to Undergo Design Refresh
As part of its commitment to enhance the ownership experience of its customers, Ford Philippines will also launch the Ford Signature 2025 dealership design for its dealer showrooms, focusing on hospitality and customer-centricity. This dealer showroom refresh is a response to customers wanting to experience an engaging retail environment that allows for personalized interactions, a place that builds a sense of trust and belonging,. The design will elevate Ford to a lifestyle brand by creating core memories for customers and employees, driving brand loyalty and long-term success.
Ford Opens New Learning Center
Ford Philippines remains committed to improving the quality of service delivery and ownership experience with a new Learning Center, a facility that will enable high-quality training among its pool of dealer technicians. The new facility will also allow for adequate space for the conduct of training programs related to EVs. The new Learning Center will also provide non-technical training to dealer sales personnel, effectively upskilling them to deliver better customer experience.
Overall, 2025 seems to be shaping up as an exciting year for the car brand. With the pointers above, one can only expect great things from them, and with each of the announced direction coming into fruition, indeed, this year could spell more milestones for Ford.
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About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.
Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company.
Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.