Sunshine Television (STV) has officially announced the winners of the 2024-2025 AUTO FOCUS MEDIA’S CHOICE AWARDS (AFMCA), a distinguished recognition program for the local automobile sector.
First launched in 2008, this prestigious event has now wrapped up its 17th year, continuing its legacy of honoring automotive excellence.
The AFMCA aims to further recognize the automobile industry’s continuing efforts to provide car owners and motorists with the best on-board features, styling, performance and overall value.
A select group of recognized motoring media professionals and practitioners comprised the AFMCA Voters’ Panel who convened for a special poll last December to select qualified winners in the programs four distinct categories: Design, Engine Performance, Safety Features and Value-for-Money.
In validating the poll tally, the Awards Committee maintained a rationalized majority rule that, as in previous years, set a 1/3rd or 33.3% vote tally requirement for media awardees in 12 Standard and 10 Premium/Luxury model classifications.
“How the car industry has significantly evolved over the past two years has been truly amazing!” noted STV President Ray Louis “Wee” Gamboa.
“New industry players, new brands, a very wide range of normally aspirated, hybrid and fully electric models at almost every price point, and various state-of-the-art on-board features that provide on-line connectivity and key vehicle and travel information. With such numerous choices and options available, we believe the learned selections of the motoring media, as reflected in the AFMCA results, can serve as a suitable guide for the car buying public to make wiser and well-informed decisions,” he added.
Based on AFMCA selection standards, 45 honorees emerged from the 88 available award categories. These were:
Best Design – Standard Category: 7 Winners
JAC Ytterby (Mini Sedan); Honda Civic (Compact Sedan); Mazda 6 Sports Wagon (Midsize Sedan); Nissan Z (Sports Car); Toyota Land Cruiser Prado (Large SUV/Crossover); Hyundai Staria (Van); Mitsubishi Triton (Pickup)
Best Design – Premium/Luxury Category: 4 Winners
Audi RS e-Tron GT (Large Sedan); Lexus LBX (Mini/Sub-compact SUV/Crossover); Aidi Q8 e-Tron (Large SUV/Crossover); Toyota Alphard (Van)
Best Engine Performance – Standard Category: 6 Winners
Honda Brio (Mini Sedan); Honda Civic (Compact Sedan); Toyota Camry (Midsize Sedan); Toyota Land Cruiser Prado (Large SUV/Crossover); Hyundai Staria (Van); Isuzu D-Max (Pickup)
Best Engine Performance – Premium/Luxury Category: 6 Winners
Audi RS3 (Sub-compact Sedan); BMW 5 Series (Midsize Sedan); Porsche 911 (Sports Car); Lexus LBX (Mini/Sub-compact SUV/Crossover); BMW iX (Midsize SUV/Crossover); Toyota Alphard (Van)
Best Safety Features – Standard Category: 6 Winners
Honda Brio (Mini Sedan); Honda Civic (Compact Sedan); BYD Han (Midsize Sedan); Honda Civic Type R (Sports Car); Toyota Land Cruiser Prado (Large SUV/Crossover); Hyundai Staria (Van)
Best Safety Features – Premium/Luxury Category: 4 Winners
BMW 5 Series (Midsize Sedan); Volvo S90 (Large Sedan); Lexus LBX (Mini/Sub-compact SUV/Crossover); Toyota Alphard (Van)
Best Value for Money – Standard Category: 6 Winners
Honda Brio (Mini Sedan); GAC Empow (Compact Sedan); BYD Han (Midsize Sedan); Honda Civic Type R (Sports Car); Hyundai Staria & Toyota Hi-Ace (Van); Isuzu D-Max (Pickup)
Best Value for Money – Premium/Luxury Category: 6 Winners
Lexus ES/ESh (Midsize Sedan); Hyundai Ionic 6 (Large Sedan); Lexus LBX (Mini/Sub-compact SUV/Crossover); Hyundai Ionic 5 (Compact SUV/Crossover; Lexus GX (Midsize SUV/Crossover); Toyota Alphard (Van)
Overall, the 2024-2025 AUTO FOCUS MEDIA’S CHOICE AWARDS celebrates the industry’s finest, from innovative designs to powerful performance. With 45 standout winners, it highlights the progress and diversity in today’s automotive market, guiding buyers toward smarter, more confident choices.