Luxuriant Automotive Group Inc. proudly announces the formal appointment of Mr. Dax Avenido as the new Brand Head and Marketing Director for GWM Philippines. In this role, he will report directly to Mr. Ruben Tan, President of GWM Philippines.
With over two decades of extensive experience in the automotive industry, Mr. Avenido has played a pivotal role in driving the success of several renowned automotive brands. He now brings his exceptional expertise and leadership to GWM Philippines as he embarks on this exciting new chapter.
As the new Brand Head and Marketing Director, Avenido will be steering the company’s marketing efforts toward a more strategic and comprehensive direction that will drive the brand to new heights, challenging the competition.
“We at GWM Philippines believe that there is so much potential to explore in the Philippine market. The brand is growing, and our vehicle lineup is expanding to cater to the everyday needs of our Filipino customers. With Dax in the driver’s seat of our brand and marketing initiatives, I am confident that GWM will be supported by passionate team members with prominent backgrounds and extensive knowledge to help explore this potential and contribute to the successful performance of our company.” – Mr. Ruben Tan, GWM Philippines President
With this strategic decision, GWM Philippines is optimistic as they continue the first half of the year with an expert on board to help fulfill the company’s vision of becoming a strong player in the automotive industry under the Chinese car segment.