Suzuki Philippines Incorporated and Solid Motorcycle Distributors, Inc. (SMDI), a key player among Visayas dealers, have taken their partnership to new heights by opening their first collaborative 3S Shop in Luzon.
This landmark store is located in San Jose, Occidental Mindoro, which serves as the trade hub for the MIMAROPA Region (comprising Mindoro, Marinduque, Romblon, and Palawan).
Positioned in this strategic location, Suzuki and SMDI are enthusiastic about broadening their market reach, thereby increasing Suzuki’s accessibility to the Filipino audience. Known for their reliability within the motorcycle industry, particularly in the Visayas, SMDI’s move to launch a dedicated Suzuki outlet in Mindoro is aimed at delivering their signature high-quality service to a broader customer base.
Mindorenos can also check out the luxurious, comfortable yet affordable and economical Burgman Street or choose the sporty and capable Avenis as well as the trusty Skydrive Sport. Also on the selling floor are Suzuki’s backbone motorcycles front lined by the newly launched GIXXER Series with sporty GIXXER SF250 and GIXXER SF155 to the naked street fighter GIXXER 155 and GIXXER SF155. Completing the line-up is the Master of Adventure in mid-range version – the V-STROM 250 SX.
The grand opening was attended by key people from both Suzuki Philippines and SMDI including Suzuki Philippines’ President Koichiro Hirao, Motorcycle Division Officers – Sales and Marketing Division Head Joey Salavarria, Assistant to the Division Head and Marketing Department Head Daigo Morikawa, National Sales Manager Erick Fernandez, Dealer Development Head Cyril Aguadera and South Luzon Regional Sales Manager Ivan Nerona and from SMDI – President Pablo Chu, Managing Director Freddie Bolodo and General Manager for Mindoro Operations Ulysess Centino.
Dignitaries also joined the festivity led by 22nd Chief Justice of Supreme Court of the Philippines, Hon. Reynato Puno and Mayor of San Jose, Occidental Mindoro, Hon Rey Ladaca. The event commenced with a motorcade followed by the shop blessing and ribbon-cutting ceremonies with engaging activities and special promos to the delight of the customers.
Through this strategic presence in the heart of MIMAROPA, Suzuki Philippines and SMDI are making Suzuki motorcycles more accessible to the Filipinos than ever. This joint venture underscores the companies’ shared vision for a future where quality and customer satisfaction drive the motorcycle industry forward.
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