Mitsubishi Motors Philippines Corporation (MMPC) proudly unveils a new chapter of excellence as the Mitsubishi Triton secures the prestigious Best Design award in the Standard Pick-Up Truck Category at the 2024-2025 Auto Focus Media’s Choice Awards (AFMCA).
With its striking, athletic aesthetic and a design built to conquer both the streets and the wild, the Triton proves it’s not just a vehicle—it’s a statement of strength and sophistication, ready to elevate any journey.
AFMCA is organized and conducted by Sunshine TV annually since 2008. The purpose of this award is to further recognize the automotive brands and their products. Select group of recognized motoring media professionals and journalists are the ones determining the winner of the awards.
It’s been a year since the Mitsubishi Triton was first launched in the country, but it continues to set the standard for style and durability in the competitive pick-up truck market. Combining tough design elements with rugged capability, the Triton has become a true game changer in the segment, captivating both urban drivers and off-road enthusiasts.
Mitsubishi Triton’s aggressive front fascia, longer overall length and wider stance exude dominating presence on the road. Sporting Mitsubishi Motor’s iconic Dynamic Shield Design, cunning projector headlight and Daytime Running Light design, it helps boost the driver’s inner audacity. Its signature T-shaped taillamps are easily noticeable from afar, serving its function well. Encouraging drivers to go beyond limits, the Mitsubishi Triton is infused with sturdy armor, athletic sports bar and 18-inch** alloy wheels. All these features are curated not just for aesthetics, but also for functionality. Triton’s robust and athletic design empowers drivers with undeniable reliability.
MMPC President & CEO Ritsu Imaeda expressed his gratitude and enthusiasm upon receiving the award. “We are truly honored to receive the Auto Focus Media’s Choice Award for Best Design in the Pick-up Category. This award will help customers realize how the Mitsubishi Triton is the best-suited pick-up truck for city driving, work and adventure due to its perfect combination of cutting-edge design, functionality, and performance,” said Imaeda.
The Mitsubishi Triton continues to challenge the pick-up truck segment, offering a combination of advanced features such as a bold exterior design, an upgraded interior, enhanced safety features, and superior driving comfort. This award further affirms Mitsubishi’s commitment to offering vehicles that stand out in both form and function.
With the Triton’s recent achievement, MMPC looks forward to further strengthening its presence in the Philippine automotive market and continues to deliver products that exceed customer expectations.
For more information on Mitsubishi Motors Philippines and its product line up, visit www.mitsubishi-motors.com.ph and follow their official social media pages.
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**18-inch alloy wheels are only available for GLX, GLS and Athlete variants. GL variants have 16-inch steel wheels.
About Mitsubishi Motors Philippines Corporation
Mitsubishi Motors Philippines Corporation (MMPC) is one of the country’s leading automotive assemblers and distributors. It is the longest staying automotive company in the Philippines. Occupying a 23 hectare plant in Sta. Rosa, Laguna, MMPC’s manufacturing plant has a maximum production capacity of 50,000 units. MMPC locally manufactures the Mirage, Mirage G4 and L300.