Chery Auto Philippines (CAP) transformed the serene ACEA Beach Resort in Subic into a stage of triumph and celebration during the recent GRIT Awards.
This annual event, a heartfelt tribute to their top-performing dealerships, highlighted the resilience and excellence of those who conquered the challenges of 2024’s ever-changing market dynamics, evolving customer demands, and the fiercely competitive automotive industry.
“Looking out at all of you, here at this beautiful seaside location, I can’t help but think of our theme for this year: ‘Navigators.’ Just like the ships that charted these waters in centuries past, you, our dealer partners, have been true navigators of success. You’ve steered through the ever-changing tides of the automotive landscape, and continue to guide Chery towards growth and bigger opportunities,” UAAGI Chairman Rommel Sytin said.
The GRIT Awards, which stands for Guts, Resilience, Initiative, and Tenacity, is an annual event hosted by United Automotive Group Incorporated (UAAGI) to recognize the dedication and significant contributions of its dealer partners in delivering outstanding sales performance and service.
“The automotive world is never still. It’s a dynamic, challenging, and sometimes turbulent sea. But you, my friends, have shown us what true GRIT is. GRIT This is not just a word, it’s the very essence of what makes you the best in the industry,” Sytin added.
For the fourth consecutive year, Chery Alabang was honored with the prestigious Dealer of the Year Award (DOYA) in recognition of its exceptional performance in sales, aftersales, customer relations, and overall operations throughout 2024. This marks their fourth consecutive win, having also received the award in 2021, 2022, and 2023.
“It’s always been because of the team and how we focus on our customers. We always say, we live to serve our customers. But we do not stop there. We always strive to come up with more innovative programs to reach new customers,” Chery Alabang Dealer Principal Mark Chiongbian said.
Along with the Dealer of the Year perpetual trophy, Chery Alabang accepted a Php 1 million cash prize from Chery Auto Philippines.
Aside from Chery Alabang, Chery Auto Philippines also awarded the following:
Sales Awards
- Top Retail Sales (NCR) – Chery Alabang
- Top Retail Sales (Luzon) – Chery Marilao
- Top Retail Sales (Visayas-Mindanao) – Chery Gensan
Aftersales Awards
- Best in Service (NCR / Luzon) – Chery Alabang
- Best in Service (Visayas-Mindanao) – Chery Iloilo
- Best in Parts (NCR / Luzon) – Chery Alabang
- Best in Parts (Visayas-Mindanao) – Chery Iloilo
- Best in Customer Service Satisfaction Index (NCR / Luzon) – Chery Alabang
- Best in Customer Satisfaction Index (Visayas-Mindanao) – Chery Iloilo
- Best in Sales Satisfaction Index (NCR / Luzon) – Chery Bacoor
- Best in Sales Satisfaction Index (Visayas-Mindanao) – Chery Gensan
Marketing Award
- Marketing Breakthrough Award (Overall) – Chery Fairview
Chery Auto Philippines Brand Head Franz Decloedt also expressed his heartfelt congratulations to all the awardees emphasizing their significant contribution in Chery’s current success.
“I came to UAAGI because I saw tremendous potential in the Chery brand. I saw an incredible opportunity to build something truly special. And knowing that I have the privilege of working alongside such esteemed, seasoned, and battle-tested dealer partners and sales professionals like yourselves? That gives me the confidence to say, without a doubt, that we have what it takes to elevate Chery to a whole new level in 2025,” Chery Auto Philippines Brand Head Franz Decloedt said.
Connect with the car brand online for all the latest news and updates on Chery Auto Philippines.
Like and follow them on social media: on Facebook (@cheryautophilippines), Instagram (@cheryautophilippines), and TikTok (@cheryautophilippines); and visit their website, cheryauto.ph, for a closer look at your favorite Chery vehicles.
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About Chery Auto:
Chery is a modern automotive brand present in over 80 countries worldwide, and with a roadmap geared towards further expansion. Chery remains committed to delivering cutting-edge technology and exceptional design, all while ensuring affordability and value for its customers. In the Philippines, Chery products and services are proudly distributed by United Asia Automotive Group, Inc. (UAAGI), a trusted leader with over 25 years of experience in the fields of automotive distribution and customer care.