Technical partnerships between competing brands is becoming a key part of surviving the crazy ups and downs of the automotive realm. However, to date, we’ve had yet to see a splash of a deal between two luxury automakers. That is now history, as Daimler, AMG and Aston Martin have entered an interesting quid pro quo deal. Daimler will receive up to 5-percent, non-voting shares in Aston Martin without cash consideration in return for helping build bespoke V-8 engines that will see use future Aston Martin models. The goal of these new engines is to deliver high performance and improved fuel efficiency. The shares will be awarded in stages that correspond to the progress made in this project, and the shares will allow Daimler to observe Aston Martin operations, but they will not have any direct control over Aston. Source: Top Speed
