• The Henry Ford Awards recognizes the best of print, online, and broadcast journalism that is shaping the automotive industry in the Philippines.
• The HFA is now on its 16th year and is open to all automotive and lifestyle journalists in the country.
• Ford has added three new categories, namely Automotive Green Feature, Smart Technology Feature, and Best Automotive Magazine thus bringing total HFA categories to 16.
MANILA, Philippines, 11 July 2016 – Ford Philippines is now accepting entries for the 16th Henry Ford Awards (HFA), the country’s premier award giving body that recognizes the work of journalists that drive the automotive industry’s progress in the country.
Through the HFA, Ford Philippines celebrates and recognizes print, online and broadcast media practitioners who continue to drive positive change within the automotive industry through their stories.
“For the past fifteen years, our annual Henry Ford Awards program has served as the platform to celebrate the hard work our media friends and partners do in the automotive industry. Beyond what manufacturers like Ford do in marketing their products, it is the media who have borne the responsibility of empowering our customers to know the truth behind every product through credible and honest reportage. This is the kind of integrity and passion that the HFA seeks to honor every year,” said Joseph Ayllon, assistant vice president for communications, Ford Philippines.
Ford has added three new categories to the Awards this year:
• Automotive Green Feature, for stories that show how green technology, energy conservation engineering or alternative fuel technologies truly help reduce carbon foot print;
• Smart Technology Feature, for entries that highlight a leading technology that makes the driving and passenger experience more convenient; and
• Best Automotive Magazine, which will award the best automotive print magazine that delivers accurate reportage of relevant news and trends that shape the Philippine motoring industry, automotive experts’ opinion, and comprehensive reviews of automotive products. This category will also consider a magazine’s overall layout and visual appeal.
This year’s 16 categories include:
Regular categories (Automotive):
• Automotive Print Feature (print)
• Automotive Online Feature (online)
• Automotive Video Feature (TV/online video)
• Automotive Column (print/online column)
• Automotive Blog (online)
• Automotive Road Safety Feature (print/online)
• Published Photograph (print/online)
• (NEW) Automotive Green Feature (print/online)
• (NEW) Smart Technology Feature (print/online)
Regular categories (Non-automotive):
• Automotive Lifestyle Feature (print/online)
Special categories:
• Ford Automotive Feature (print/online)
• Ford Automotive Video Feature (TV/online video)
• Ford Published Photograph (print/online)
• Ford ‘Go Further’ Feature (print/online)
• Best Automotive Broadsheet (print)
• (NEW) Best Automotive Magazine (print)
Winners of the HFA regular categories will each receive a cash prize of PhP 20,000 and a trophy, while winners of the HFA special categories will each receive PhP 25,000 and a trophy.
“I was part of the panel of judges for last year’s Henry Ford Awards and I’ve seen the quality of work and the stories that our motoring writers and journalists have made over the past year. As Ford celebrates the 16th HFA this year, we look forward to reading the roster of entries and awarding the best stories in the automotive industrys,” said 1st Phase Judge Dr. Elena Pernia, Dean, College of Mass Communications, University of the Philippines.
All awardees will be recognized at a gala awards night that will happen on Thursday, December 1, 2016.
Call for entries
Entries may be nominated by editors, publishers, TV producers and fellow or participating journalists. In addition, participants have the option to submit entries via hard copies or online to the Henry Ford Awards Secretariat.
Deadline for submission of entries is on Friday, September 16, 2016 at 5:00p.m. Hard copy entries must be submitted to:
The Henry Ford Awards Secretariat (c/o Ogilvy Public Relations Worldwide Manila)
14th Floor, 8 Rockwell
Hidalgo Drive, Rockwell Center
Makati City 1224
All online entries should be emailed to The Henry Ford Awards Secretariat: mavic.casas@ogilvy.com.
For more information, and to download official entry forms, visit the HFA website at www.ford.com.ph, or contact the HFA Secretariat at +63.2.238.7104. Download Entry Form