Since its discontinuation almost two decades ago, everyone seemed to miss the original Toyota Tamaraw. Not only was it a national icon for Filipino drivers, it gave lots of commuters a memorable ride, being a staple of their daily travels from the late 90’s to the early 2000’s (back when it was called the FX). Now, such fond memories from the past can continue with a new one.
Car enthusiasts have something to look forward to at the start of December, as Toyota Motor Philippines (TMP) is finally launching the much-awaited Next Generation Tamaraw on December 6 at the Glorietta Activity Center in Makati City.
Can’t make it to Glorietta? No worries, the launch will happen simultaneously nationwide in the following locations:
- SM Mall of Asia, Pasay City
- Trinoma, Quezon City
- Ayala Malls Solenad, Santa Rosa, Laguna
- SM City Pampanga, San Fernando, Pampanga
- SM City Cebu, Cebu City
- SM Lanang, Davao City
- Limketkai Center, Cagayan de Oro City
That said, there’s no excuse to miss out on seeing the Next Generation Tamaraw in its full glory, as people may also watch the grand launch in the comfort of their homes through the Toyota Motor Philippines Facebook page livestream. The program starts at 11AM.
Of course, such a grand launch does not only last for a single day, so Toyota Motor Philippines allotted three days, from December 6 to December 8 for all enthusiasts to check out the vehicle for themselves. There will also be a surprise BIDA guest at the Glorietta Activity Center on December 8.
Various conversions of the Tamaraw will be displayed to showcase its flexibility for different business and personal needs. Through the displays, customers can get to know more about the Innovative International Multi-Purpose Vehicle (IMV) and even place a reservation. The display will be available over the weekend in all eight locations, where there will be activities for the public to learn more about this vehicle.
Overall, the public can look forward to various talks on how the Tamaraw can empower communities toward limitless possibilities, being the resilient and versatile vehicle that aims to provide Filipinos with a partner in progress for the ever-evolving market.
For the latest updates on Toyota products, services, events, and promos, follow Toyota Motor Philippines on Facebook and Instagram, ToyotaMotorPH on X, and join the ToyotaPH community on Viber.