Hyundai steers auto industry toward a culture of innovation

HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre for Biodiversity Executive Director Atty. Roberto Oliva, Dentsu Aegis Network Philippines CEO Donald Lim, HMC Brand Strategy Team Head Kuen-Young Lee, J. Walter Thompson Philippines Executive Strategic Planning Director Pamela Garcia, HARI Chairman Edward Go, and Vice-Chairman Conrad Marty.

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

With the theme, “Harnessing Accessible and Responsive Innovation,” the first ever iCON formed part of the grand kickoff of the highly anticipated Manila International Auto Show (MIAS) 2017, considered the biggest motoring and driving event that draws hordes of guests every summer.

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