Nissan Philippines Welcomes New Leadership Starting April 2025

Nissan has officially announced the appointment of Mr. Masao Tsutsumi as the new President of Nissan Philippines, effective April 1, 2025. In his new role, he will be overseeing operations in the Philippines while reporting directly to Toshihiro Fujiki, President of Nissan ASEAN and Thailand.

Based in Manila, Tsutsumi’s leadership marks an exciting chapter for Nissan’s growth in the region.

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Nissan Philippines Maintains Strong Year-End Performance in 2024

Despite challenges in the automotive industry in 2024, Nissan Philippines sold over 26,000 units, showcasing its resilience and continued strong market presence. This solid achievement underscores Nissan’s continued position as one of the leading contributors in the ASEAN region.

This success was fueled by the launch of refreshed models, including the Navara and Almera Sport, which generated strong customer interest. Nissan models such as the Terra, Navara, Patrol, Urvan, and Livina consistently ranked among the top 5 in their respective segments.

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