ABANTE, POSIBLE! – Such is the new mantra of Toyota Motor Philippines (TMP) at the simultaneous Grand Launch of the Next Generation Tamaraw in eight locations nationwide. The company unveiled the various forms and conversions of its new commercial vehicle, introducing a new era of transformative mobility to audiences in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City and to those watching via the online livestream.
The thing is, ask any Filipino and most would probably tell you that they are still very familiar with the Toyota Tamaraw. Being an icon in the past for countless Pinoy commuters, many of whom still fondly remember their daily travels, it has transcended time, even going as far as to intrigue the younger generations, hearing about the mythical ‘FX’ vehicle that took their moms and dads to work every day.